Principled Technologies has acquired Demartek

Effective September 17, 2018, we are pleased to announce that we are now part of the team at Principled Technologies! The values at PT align with our own, and as part of PT, we’re excited to continue providing our clients with the world-class fact-based marketing they need. To learn more, see the press release and FAQ below.

PRESS RELEASE

Principled Technologies has acquired Demartek, a hands-on technology research and analysis company.

Principled Technologies (PT), a world-class marketing, learning, and testing firm, has acquired Demartek, a hands-on technology research and analysis company. PT believes the combined team will offer more benefit to its clients.

Durham, NC — September 17, 2018 — Principled Technologies (PT) announced today that it is welcoming Demartek, a hands-on technology research and analysis company, to PT.

“We couldn’t be more thrilled about bringing Demartek on board,” said Mark Van Name, co-founder and co-owner of Principled Technologies. “The deep expertise and industry experience of Dennis Martin and his team will help further our mission to do the best possible work for our clients.”

Clients of both companies can look forward to the benefits of working with a larger team and a broader range of experience, while still receiving the world-class fact-based marketing deliverables to which they’re accustomed.

“We are excited to join forces with Principled Technologies,” said Dennis Martin, founder and president of Demartek. “This is a natural step forward for the Demartek team and a winning combination for our clients. PT’s larger scale and technical and creative teams will provide a stronger base on which to provide excellent lab validation testing results.”

For more information, contact info@principledtechnologies.com.

About Principled Technologies

Principled Technologies (PT) exists to do great work for its clients and be a great place to work for its staff. PT offers world-class marketing, learning, and testing services that help its clients win in the attention economy. Its fact-based marketing services prove the benefits of technology products through every stage of the customer relationship, while its training and sales enablement offerings earn learners’ attention and reward it with content they want.

About Demartek

Demartek provides real-world, hands-on research and analysis, focusing on industry analysis and lab validation testing of server, network, and storage technologies, for both small and medium business (SMB) and large enterprise environments.

To learn more about this acquisition, read the FAQ.

FAQ

Why are Principled Technologies and Demartek excited about becoming one company?
We exist to do great work for our clients and to be a great place to work for our staff. By joining forces, we’re expanding our technological expertise and commitment to world-class fact-based marketing work.

What will happen to projects currently in progress?
They will continue as they are. Your contacts will remain the same, and you’ll continue to receive the same high quality of work to which you’re accustomed. We’re also ready and eager to start new projects with you!

Will Demartek and/or Principled Technologies products change?
Demartek test reports and marketing collateral will over time gain the services of the PT studio team, but our core services will remain the same.

Will pricing for Demartek and/or Principled Technologies products change?
Pricing will match historical pricing for Principled Technologies products, which reflect the tremendous value our products bring to our clients.

Will Demartek be fully integrated into Principled Technologies?
Yes. It will take us time to integrate the Demartek brand into PT, but that is our eventual goal and plan. We do plan to continue to operate the Demartek website and keep its content available for quite some time.

What is the timeline for this deal?
We have completed it.

Are Principled Technologies and Demartek still hiring?
No, we are not currently hiring.

Whom should I contact about new projects?
Continue to talk to the folks you know, or email info@principledtechnologies.com.

Whom should I contact with questions?
Please contact info@principledtechnologies.com.

Who is Principled Technologies?
We exist to do great work for our clients and be a great place to work for our staff. We offer world-class marketing, learning, and testing services that help you win in the attention economy. Our fact-based marketing proves the benefits of your product through every stage of the customer relationship, while our training and sales enablement offerings earn your learners’ attention and reward it with content they want.

Who is Demartek?
Demartek provides real-world, hands-on research and analysis, focusing on industry analysis and lab validation testing of server, network, and storage technologies, for both small and medium business (SMB) and large enterprise environments.